REI
REI brings top-quality gear, apparel, and expert advice for adventures in the outdoors.
Challenge: New campers feel overwhelmed by the planning and effort that ensures an incredible outdoor experience.
Objective: Demonstrate the level of expertise that is exclusive to REI because their employees are at one with nature.
Out of Home
A customer is shopping in the fishing section of REI, and has a conversation with an employee nearby who is a bear.
Commercial
A customer is browsing the tent section of REI, and gets advice from an employee who is a beaver.
Storyboards
A customer looking for a decent outer-wear layer in the clothing department of REI, and gets advice from an employee who is a wolf.
