Glossier
Glossier is a popular skincare and makeup company that makes women want to emphasize their natural beauty.
Challenge: As women get older, their confidence declines, and they tend to use makeup to conceal rather than enhance their beauty.
Objective: Change older women’s minds about their natural beauty.
Approach: A campaign that helps women care for their inner beauty as well as their outer beauty.
Introducing Soul-Care by Glossier
Silver (Student) Winner of 2024 American Advertising Awards
The Glossier Soul-Care kit is designed for woman to put together what they consider to be their top 10 essentials. Every Soul-Care kit purchase will also include a guide on how caring for oneself is embracing one’s authentic self.
Kit
Women can go one step further with Soul Care and post A series of posts about which products they use to help them feel their best that day.
Social Media
Bronze (Student) Winner of 2024 American Advertising Awards
