Buddha’s Brew
Buddha’s Brew Kombucha is an Austin, Texas, brewery.
Objective: Launch Buddha’s Brew from a local brand to a national brand.
Approach: Simplify logo and packaging through rebrand.
Packaging: Silver (Student) Winner of 2024 American Advertising Awards
1) Inspiration
2) Initial Sketches
Having a figure resembling Buddha would represent the name visually.
3) Iterations
Using a combination of a lotus flower petal and a seated Buddha incorporates the essence of health and peace.
4) Final Design
5) Color Application
The color application is based on the flavor combination of each Buddha’s Brew drink.
